Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools.
The Yahoo Search Marketing blog reported the changes today.
The blog stated:
Kind of like installing a nitro booster, we’ve revved up your account with a new tool called Campaign Tune-up. Campaign Tune-Up can help you optimize your Sponsored Search campaigns if you’re not running Campaign Optimizer. It automatically analyzes a campaign’s performance history, budget and business objectives, such as cost per click or conversions, and offers suggestions for bids, match types and budgets. You can either accept or reject the suggestions, but fine-tuning your bids could help your campaign run a lot better.
From your Campaign Details page, you’ll see a new link, “Tune-up Campaign.” Clicking the link starts the tuning. You can then set the business measurements that matter to you for tuning your campaign and will be walked through the rest of the process.
For our next tweak, we updated the system so that more of your preferences are remembered. As a result, viewing your account the way you want is easier and requires fewer clicks. These “sticky” preferences are also remembered each time your log into your account. This tweak affects the column-sorting on your Campaign Summary and Campaign Detail pages and your Ad Group Detail page.
Let’s see how they work… any reviews can be posted here.