SEW Experts: How Google, Yahoo Content Ad Matching Really Works

If you think you know how Google and Yahoo perform content ad matching, you may be surprised. In today’s Content Advertising column, “How Google, Yahoo Content Ad Matching Really Works,” David Szetela takes a detailed look at how content advertising campaigns really work — how Google and Yahoo match your ad groups to appropriate pages of site content, and display your ads there.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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