Can Better Tools Make Up for Less Traffic for Microsoft?

The old saying goes that it’s not about quantity, but quality. Can that be true for search marketing as well? Microsoft is hoping that new tools it’s launching today at Search Engine Strategies Chicago will allow advertisers and webmasters to make the most of limited traffic.

In today’s SearchDay, “Microsoft Adds More Tools for Search Marketers,” we look at the adCenter Add-in for Excel and adExcellence accreditation program for search advertisers, and a new Webmaster Center for organic search optimizers.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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