SEW Experts: Measuring Cyber Monday

Is it seasonality, or the effect of your SEO efforts? In today’s Big Biz column, “How to Measure Cyber Monday,” Aaron Shear shows you the best way to measure the impact of traffic over time.

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Homer Simpson peers at a newspaper with the headline: Parade to distract joyless citizenry.
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An image from The Simpsons showing a yellow-fingered hand holding up a newspaper whose headline reads: Bumblebee Man Caught In Sting
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