SEW Experts: SEMs Get ‘No Respect’ No More

At Search Engine Strategies Chicago, keynote speaker Don Shultz told search marketers in no uncertain terms that they need to start thinking differently about what they do. In today’s Search Engine WarGames column, “SEMs Get ‘No Respect’ No More,” Kevin Heisler shares Shultz’s views on talent development, helping traditional marketers understand search, and a range of other topics.

Related reading

voice search optimization guide 2019
top skills PPC paid search SEM 2019
google search algorithm updates 2018
google ads conversion rates by industry