Top 10 stories from SES Chicago – Day 1

It’s only Day 1 at SES Chicago and there are already 40 stories coming out of the conference. If you want a comprehensive list, Matt McGowan, the VP of Marketing for Incisive Media, will be posting one shortly on the Search Engine Strategies Blog.

Looking through all the news articles and blog posts from Monday, Dec. 3, here are the top 10 stories from SES Chicago on just Day 1:

1. Microsoft Adds More Tools for Search Marketers
By Kevin Newcomb, Search Engine Watch
Microsoft today launched the adCenter Add-in for Excel and adExcellence accreditation program for search advertisers, and a new Webmaster Center for organic search optimizers.

2. SES Keynote Speech – Rodney Dangerfield School of Search Marketing
By Jolina Pettice, TopRank Online Marketing Blog
Wrapping up the day was Don Shultz, Ph D and professor at Northwestern University, who introduced attendees to what he calls the “Rodney Dangerfield School of Search Marketing”.

3. SES Chicago: Soaring Through Universal Search
By David A. Utter, WebProNews
The speakers at the SES Chicago Orion Panel: Universal, Blended and Vertical Search, noted the need to fulfill the value proposition of search for visitors.

4. Orion Panel – Search, Privacy, and the Community in the Digital Age
By Chris Boggs, Search Engine Roundtable
Kevin Ryan said he thought he would change it up a little, this being his first SES fully in-charge. They created a pop culture video mash about search…very funny.

5. SES Chicago: Igniting Viral Campaigns
By Mike Sachoff, WebProNews
In the session “Igniting Viral Campaigns” Bill Hanekamp, CEO of The Well got things started by saying, “I get really nervous in front of SEO people, because I’m a marketing guy.”

6. Mobile Search Battle Royal
By Chris Boggs, Search Engine Roundtable
Welcome to the Search Engine Roundtable coverage of Search Engine Strategies Chicago 2007. The crowd seems to be fairly large, with people trickling in and smooth lines in the registration booth.

7. Bryan Eisenberg – Redefining the Customer Conversation
By David Dalka, Creating Revenue and Retention
Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation.

8. Global Search: Japan, China, Australia
Posted by Marty Weintraub, Aim Clear Blog
In each country there are cultural distinctions which must be honored and significant challenges surrounding keyword research.

9. Global Search: Latin America & Europe
Posted by Marty Weintraub, Aim Clear Blog
Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch moderated this session which was part two of SES’s global search series here in Chicago today.

10. Meet the Web Analytics Players
By Jolina Pettice, TopRank Online Marketing Blog
In a morning session, here at SES Chicago, attendees had the chance to learn from and interact with folks from the world of Web Analytics.

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