SEW Experts: SEM Brand Reputation Management

The cold harsh reality for those who have ever purchased traditional media is: it happens. How fast can you pull your ads? In today’s Searching for Meaning column, “SEM Brand Reputation Management,” Kevin Ryan discusses the Aqua Dots disaster, and methods of damage control.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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