SEW Experts: SEM Agency: Uphill Battle?

There are many challenges involved in setting up a search marketing business. Our new and ever-changing industry presents some unique challenges. In today’s debut Business of Search column, “SEM Agency: Uphill Battle?,” Elixir Systems’ President Fionn Downhill shares some basic business advice on how to get started.

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Homer Simpson peers at a newspaper with the headline: Parade to distract joyless citizenry.
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An image from The Simpsons showing a yellow-fingered hand holding up a newspaper whose headline reads: Bumblebee Man Caught In Sting
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