SEW Experts: SEM Agency: Uphill Battle?

There are many challenges involved in setting up a search marketing business. Our new and ever-changing industry presents some unique challenges. In today’s debut Business of Search column, “SEM Agency: Uphill Battle?,” Elixir Systems’ President Fionn Downhill shares some basic business advice on how to get started.

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.