Google Improves AdWords Location Targeting

Google AdWords advertisers now have new options for location targeting of their ads. The geo-targeting feature now shows advertisers an interactive map showing the locations selected for each ad. Targeting options have been made more flexible, according to the AdWords blog:

“For example, let’s say you run an online store, and you ship to all of the United States except Hawaii and Alaska. With these new targeting options, you can target your campaign to the U.S. and exclude those two states. Or, you might run campaigns that are relevant to markets across the United States and a few cities in Europe — now you can target all of those locations in one single campaign.”

Advertisers can search or browse for countries, regions, and cities; select a preset bundle of locations; choose a point on the map and specify a radius around it where ads will appear; or target a custom shape on the map. In all methods, advertisers can also exclude areas within the selected locations.

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