SEW Experts: Content Advertising Best Practices in Action

In previous columns, David Szetela advocated turning off your content ad campaigns. In today’s Content Advertising column, “Content Advertising Best Practices in Action,” he puts together all of the best practices he’s shared in an example of a campaign that will finally perform, equipping you to turn your new and improved content campaigns back on.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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