Search Headlines & Links: December 10, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • It’s All in the Links
    According to Matt Cutts, it really doesn’t make much difference to Google whether you choose subdomains or subdirectories for your site.
  • The Human Equation: Giving Back Internet Style at SES Chicago
    The World Wide Web has changed how we do everything, including (potentially) the way we give back to our community. But, what do nonprofit organizations look like in the Web 2.0 world?
  • Online TV forecast sees huge growth ahead
    New research by Informa Telecoms and MediaSome forecasts 38.4 million homes worldwide will receive TV via the Internet by 2012.
  • SEW Experts: Search Engines, Silos, SES Solutions
    Not long ago, it was easier to justify the existence of disparate marketing functions, each working within its own domain. Today, consumers move between touch points with ease and expect consistent and meaningful messages to be delivered on their terms.
  • SEW Experts: Content Advertising Best Practices in Action
    In previous columns, David Szetela advocated turning off your content ad campaigns. Now he puts together all of the best practices he’s shared in an example of a campaign that will finally perform, equipping you to turn your new and improved content campaigns back on.

Headlines & News from Elsewhere:

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