In another move geared toward building their niched portal/community efforts, Yahoo has partnered with CNBC to increase the information available at Yahoo Finance.
“Under the terms of the agreement, CNBC will provide video clips from its global networks and articles from CNBC.com. The content will be available to Yahoo! Finance users in the U.S. (http://finance.yahoo.com), and will also be available to Yahoo!’s 21 international financial news sites. The video clips will encompass commentary and analysis of the day’s top business stories, pre-market opening buzz, interviews, investing and stock-picking segments from CNBC programs including “Mad Money w/Jim Cramer” and “Fast Money” and international market news and analysis from CNBC Europe and CNBC Asia,” the press release stated.
I have long thought the development of their niched areas was the way for Yahoo to counter the Google juggernaut. Providing the best community sites – be it finance, sports, health or any of the myriad other topics – allows Yahoo to grab the visitors and make them repeat appreciative users who will then end up using the search boxes strategically placed on the community pages.
Let’s see how this works for them.