SEW Experts: Brand Strategies for Search Marketing – Part 3

In Parts 1 and 2 of this series, Eric Qualman discussed why you want to buy your brand search terms and how to properly measure them. In today’s Brand Equity column, “Brand Strategies for Search Marketing – Part 3,” Qualman explores the intricacies of the ongoing maintenance/optimization of your brand terms.

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A screencap from CollegeHumor's 'If Google was a guy' series, showing a balding Google behind a desk arguing with an elegant-looking woman, as Siri, who has a silver microphone in front of her.
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