What’s Old Is New Again

There’s a hot new ad unit that all the search marketers are talking about. In today’s SearchDay, “Search and the Comeback Kid: Part 1,” John Tawadros chronicles the rise, fall, and rise again of this old friend with a new twist.

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Image of a person typing on a laptop with paper and pens by the side, and a variety of different analytics icons sketched above it, such as graphs, charts and a clipboard.
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