Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- What’s Old Is New Again
There’s a hot new ad unit that all the search marketers are talking about: banner ads. - SEW Experts: Link Building: DIY In-House vs. Outsourced
A white hot debate started last week when Justilien Gaspard presented five reasons to take link building in-house. - SEW Experts: Brand Strategies for Search Marketing – Part 3
Eric Qualman explores the intricacies of the ongoing maintenance/optimization of your brand search terms.
Headlines & News from Elsewhere:
- Congressman Laments Cold Shoulder from Google, ClickZ News
- Mobile Firm Aims to Capture Off-Deck Ad Dollars, ClickZ News
- Compete to Provide Competitive Search Analytics, ClickZ News
- A Small Business Year-End Web Site Checklist, Search Engine Land
- Google-DoubleClick Merger Encounters More Setbacks On Capitol Hill, paidContent
- Scoop: Google Analytics Updates – Compare Data Points, Marketing Pilgrim
- Google Answers to Relaunch as Google Q&A, Google Operating System
- Highlights from the Search: 2010 Webinar, Out of My Gord
- 7 Ways Your Page May Be Described in the SERPs, High Rankings Advisor
- What Social Media Isn’t – 10 Misconceptions, Search Marketing Gurus
- Farewell Onsite Advertiser Sign-up, Inside AdSense
Related reading
How did the Gillette video impact search traffic?
Gillette's “The Best a Man Can Be” ad sparked lots of coverage. The real question is, "What impact did that video have on search traffic?" The trends since.
What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today to prepare.
3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for ecommerce businesses.
How did the 2018 SERP changes impact organic search?
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each.
