Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- What’s Old Is New Again
There’s a hot new ad unit that all the search marketers are talking about: banner ads. - SEW Experts: Link Building: DIY In-House vs. Outsourced
A white hot debate started last week when Justilien Gaspard presented five reasons to take link building in-house. - SEW Experts: Brand Strategies for Search Marketing – Part 3
Eric Qualman explores the intricacies of the ongoing maintenance/optimization of your brand search terms.
Headlines & News from Elsewhere:
- Congressman Laments Cold Shoulder from Google, ClickZ News
- Mobile Firm Aims to Capture Off-Deck Ad Dollars, ClickZ News
- Compete to Provide Competitive Search Analytics, ClickZ News
- A Small Business Year-End Web Site Checklist, Search Engine Land
- Google-DoubleClick Merger Encounters More Setbacks On Capitol Hill, paidContent
- Scoop: Google Analytics Updates – Compare Data Points, Marketing Pilgrim
- Google Answers to Relaunch as Google Q&A, Google Operating System
- Highlights from the Search: 2010 Webinar, Out of My Gord
- 7 Ways Your Page May Be Described in the SERPs, High Rankings Advisor
- What Social Media Isn’t – 10 Misconceptions, Search Marketing Gurus
- Farewell Onsite Advertiser Sign-up, Inside AdSense
Related reading
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A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. What can marketers learn from it about the state of the flights market in search?
Four tools to build a smarter and more up-to-date in-house marketing team
The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How to educate yourself as well as your team in this abyss of misinformation? Here are four tools that can help solve these problems.
The best SEO influencers and resources to follow
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How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing - or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google's filter bubble - and as an SEO, how you can penetrate it.
