SEW Experts: Online Video Finds Local Search

How should local business and national advertisers selling locally think about incorporating video and video search into their ad arsenals? In today’s Vertical Challenge column, “Online Video Finds Local Search,” local search expert Gregg Stewart points out that now is the perfect time to test the effectiveness of online video in your local search marketing-driven ad campaigns. Costs are still relatively low and online searchers are seeking this ad enhancement out when making local purchase decisions.

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