SEW Experts: Search Marketing on the Efficient Frontier

Microsoft bought Avenue A | Razorfish and Atlas Search. Google, buying Performics. Where does that leave Efficient Frontier? In today’s Search Engine WarGames column, “Search Marketing on the Efficient Frontier,” Kevin Heisler gets an update on the search marketing management platform.

Related reading

Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London
471de69559512ff4f56b896ccedc6389