SEW Experts: Link Building Case Study: Santa Claus

Is Santa Claus a savvy Web marketer? In today’s Link Love column, “Link Building Case Study: Santa Claus,” Sage Lewis looks at a few Christmas sites that are labors of love — illustrating that if you want links, you have to find something you truly love and build it on your site. You simply can’t build something that’s link-worthy any other way.

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The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
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