SEW Experts: Online Travel SEM Addictions: Web 2.0, Paid Links, Social Media

In today’s rapidly changing search marketplace, ideas and technology move faster than the speed of light. Search marketers need to catch up, if they can. In today’s Vertical Challenge column, “Online Travel SEM Addictions: Web 2.0, Paid Links, Social Media,” travel search expert Elisabeth Osmeloski helps you decide how your company should address this year’s hottest topics: Web 2.0, paid links and social media.

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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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