SEW Experts: How to Market SEO to Humans

How do you explain your job to the people you meet at a holiday party? In today’s Outsourced column, “How to Market SEO to Humans,” William Flaiz reminds us that search engine optimization is a marketing discipline at heart, relying on the same principles as traditional marketing practices. While the medium may be unfamiliar, the process can be broken down easily for the unacquainted.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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