SEW Experts: Google AdWords 101

The Internet is overflowing with high-level discussion of how to plan a search advertising campaign. But sometimes, a new advertiser needs to know the actual steps of setting up an AdWords campaign and look into the methodology of setting up ads and A/B testing. In today’s debut SEM Crossfire column, “Google AdWords 101,” Frank Watson, aka AussieWebmaster, gives new advertisers a lesson on how to launch their first ever Google AdWords campaigns.

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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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