SEW Experts: Search Engine Conferences: Where CMOs Meet Social Media

Most companies have little to no understanding about social media optimization and what it can do for their organizations. In today’s Big Biz column, “Search Engine Conferences: Where CMOs Meet Social Media,” Aaron Shear pins the blame on the outdated SEM education most marketing executives got in business school, if they got any at all.

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A screencap from CollegeHumor's 'If Google was a guy' series, showing a balding Google behind a desk arguing with an elegant-looking woman, as Siri, who has a silver microphone in front of her.
Shift London
A simple blue and white graphic of a speedometer.