SEW Experts: What’s Your Link Building Marketing Mix? – Part 2

If you’ve been following the search industry at all for the past year, you probably heard about Google’s war on paid links. In a nutshell, Google banned paid links; and SEOs split in two camps over the move. What’s a CMO to do? In today’s By the Numbers column, “What’s Your Link Building Marketing Mix? – Part 2,” Eric Enge explains why you should never buy links, and why you should almost never swap links.

Related reading

17 best extensions and plugins that experienced SEOs use
Gillette video search trends
serps of tomorrow