SEW Experts: What’s Your Link Building Marketing Mix? – Part 2

If you’ve been following the search industry at all for the past year, you probably heard about Google’s war on paid links. In a nutshell, Google banned paid links; and SEOs split in two camps over the move. What’s a CMO to do? In today’s By the Numbers column, “What’s Your Link Building Marketing Mix? – Part 2,” Eric Enge explains why you should never buy links, and why you should almost never swap links.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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