Baidu Sets Out to Conquer Japan

China’s most popular search engine Baidu has finally launched its long anticipated Japanese portal. Baidu Chairman and CEO, Robin Li expressed excitement upon entering the Japanese search market.

“With Baidu’s strengths in developing user-focused Chinese language search and the qualified team we have on the ground in Japan, and given the success we have already encountered after nearly one year of testing our beta site, we are confident that we can provide a high quality Japanese language search.”

Baidu, a monolithic presence, has about double Google’s search share in China and dominates the landscape. In China there is much less focus on organic search results, requiring advertisers to pay and making for a strong search profit model for the search engine.

The Japanese portal will offer blended (Universal) search including web search, image search, video search and blog search services.

This is Baidu’s first venture outside of China, which portends a commitment growing a more global footprint.

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