SEW Experts: Inside AdWords and Contextual Advertising: The Tipping Point

Once the ugly stepchild of online ads, contextual advertising has shed its “remnant inventory” reputation. In today’s Content Advertising column, “Inside AdWords and Contextual Advertising: The Tipping Point,” David Szetela looks at the evolution of online content advertising, to help you understand where the category has been, and where it’s going.

Related reading

Stock image of a smashed piggy bank with Euros strewn around it and a hammer off to one side.
E-commerce. Shopping cart with cardboard boxes on laptop.
Simple Share Buttons