Advertisers who buy placements on Idearc’s Superpages.com local search site will now be able to get the added distribution over Marchex’s network of more than 200,000 vertically-focused local sites, as well as more than 50 partner ad networks and vertical sites. Under the new distribution deal, ads will be served and tracked by Marchex’s Enhance Interactive subsidiary.
Enhance Interactive also distributes ads from several large interactive agencies and advertisers, including Avenue A | Razorfish, Reprise Media, Carnival Cruise Lines, Cox Auto Trader Publishing, FXCM Forex Capital Markets, Roto-Rooter and Reunion.com. Through Marchex Connect, a private-label search marketing platform, Marchex also distributes ads sold by AT&T’s YellowPages.com.
Ads can appear on Marchex’s OpenList network of local sites, as well as search engines like Yahoo, Dogpile, Snap, and Verisign.