SEW Experts: The Day the Agency Model Died

Endless possibilities might not be the best way to label the latest round of partnership redefining. It will end, just maybe not how the agencies would like. In today’s Searching for Meaning column, “The Day the Agency Model Died,” Kevin Ryan explains how the recent Google-Publicis relationship reflects a sea change in the current ad agency model.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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