SEW Experts: The Day the Agency Model Died

Endless possibilities might not be the best way to label the latest round of partnership redefining. It will end, just maybe not how the agencies would like. In today’s Searching for Meaning column, “The Day the Agency Model Died,” Kevin Ryan explains how the recent Google-Publicis relationship reflects a sea change in the current ad agency model.

Related reading

A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
Simple Share Buttons