SEW Experts: The Day the Agency Model Died

Endless possibilities might not be the best way to label the latest round of partnership redefining. It will end, just maybe not how the agencies would like. In today’s Searching for Meaning column, “The Day the Agency Model Died,” Kevin Ryan explains how the recent Google-Publicis relationship reflects a sea change in the current ad agency model.

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The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
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