SEW Experts: The Day the Agency Model Died

Endless possibilities might not be the best way to label the latest round of partnership redefining. It will end, just maybe not how the agencies would like. In today’s Searching for Meaning column, “The Day the Agency Model Died,” Kevin Ryan explains how the recent Google-Publicis relationship reflects a sea change in the current ad agency model.

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Stock image of a smashed piggy bank with Euros strewn around it and a hammer off to one side.
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