Search Engine Strategies London Calling

If you register for Search Engine Strategies London by Friday, February 1, 2008, you can save £100 with the early bird special. (Which as everyone on this side of the pond knows is worth almost $200, as everyone on the other side of the Chunnel knows is worth €134, or as everyone North of Hadrian’s Wall knows is worth a 750 ml. bottle of Johnnie Walker Blue Label.)

Now, if you haven’t decided to attend “The Premier Event for Search Engine Marketing & Optimization” yet, check out the conference at a glance, which has been updated since I wrote Its “Horses for Courses” at SES London back on January 8.

Fredrick Marckini

There will be an opening keynote by Fredrick Marckini, Chief Global Search Officer, Isobar. Fredrick founded iProspect in 1996 and is recognized as a leading expert in the field of search engine marketing. He has authored three of the SEM industry’s earliest books, including Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001). Fredrick is considered one of the pioneers of search engine marketing and was named to BtoB Magazine’s Top 100 Marketers in both 2005 and 2006.

Fredrick was a founding Board Member of the Search Engine Marketing Professional Organization (SEMPO), where I worked with him during the non-profit organization’s early years. He’s also from the Boston area, as am I. So, it will be a little “roundabout” to go all the way to England to see someone I know from New England. But, hey, search is that kind of industry.

Other additions to the Search Engine Strategies London conference agenda are two sessions in the Kelsey Group Local Track on Tuesday, February 19. One is entitled, Local Search 2.0, and the other is entitled, Mobile Local Search: A Moving Target.

While I should disclose that SES London is a client, others agree that this is a must-attend event. For example, Lyndsay Menzies, Managing Director UK, bigmouthmedia, says, “If you live and breathe search, or just want to know more about it, then Search Engine Strategies is for you. SES is a great show for anyone who wants to hear experts share their knowledge, find out about the latest developments and future technologies, and hone their search expertise.”

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