SEW Experts: Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites

There’s as much confusion and controversy surrounding URL rewriting as Darwin’s theory of evolution. In today’s SEM Crossfire column, “Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites,” Chris Boggs says that just as Darwin’s “survival of the fittest” means species most suited for their environment will adapt and survive, URLs need to adapt too.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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