SEW Experts: How to Target Sites in AdSense

Last year, Google took another pioneering step and rolled out an AdWords feature that let advertisers place ads on specific sites. In today’s Content Advertising column, “Contextual Advertising: How to Target Sites in AdSense,” David Szetela shares tips for creating placement-targeted campaigns (originally called site-targeted campaigns).

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Homer Simpson peers at a newspaper with the headline: Parade to distract joyless citizenry.
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An image from The Simpsons showing a yellow-fingered hand holding up a newspaper whose headline reads: Bumblebee Man Caught In Sting
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