SEW Experts: Why Search is Still Prehistoric – Part 2

Many search marketers were disappointed with the Yahoo Panama release, finding it to be more of a catch-up to Google than a leap forward. In today’s Brand Equity column, “Why Search is Still Prehistoric – Part 2,” Eric Qualman explains that the cause of that disappointment may result from Yahoo trying to please advertisers, instead of searchers, with Panama.

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.