SEW Experts: Why Search is Still Prehistoric – Part 2

Many search marketers were disappointed with the Yahoo Panama release, finding it to be more of a catch-up to Google than a leap forward. In today’s Brand Equity column, “Why Search is Still Prehistoric – Part 2,” Eric Qualman explains that the cause of that disappointment may result from Yahoo trying to please advertisers, instead of searchers, with Panama.

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A screencap from CollegeHumor's 'If Google was a guy' series, showing a balding Google behind a desk arguing with an elegant-looking woman, as Siri, who has a silver microphone in front of her.
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