SEW Experts: Why Search is Still Prehistoric – Part 2

Many search marketers were disappointed with the Yahoo Panama release, finding it to be more of a catch-up to Google than a leap forward. In today’s Brand Equity column, “Why Search is Still Prehistoric – Part 2,” Eric Qualman explains that the cause of that disappointment may result from Yahoo trying to please advertisers, instead of searchers, with Panama.

Related reading

The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
Simple Share Buttons