SEW Experts: SEO Outsourcing: Don’t! Until You Read This

One basic rule in life: it’s difficult to buy things you don’t understand. SEO can be difficult to understand, especially for marketing folks who’d rather put the search budget into PPC campaigns, which are easier to understand and buy.In today’s au Natural column, “SEO Outsourcing: Don’t! Until You Read This,” Mark Jackson discusses the basics everyone should be asking during the RFP (request for proposal) stage, and offers a free SEO RFP template.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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