SEW Experts: Search Engine Marketing Career Development

Why would anyone want to become an SEM professional? Well, it’s a hot, growing, in-demand field, and everyone wants a piece of it: corporate clients, interactive agencies, investors, search engines, and traditional agencies. In today’s SEM.EDU column, “Search Engine Marketing Career Development,” Ron Jones explains that what each party wants and how they’re going to get it differs, but those who are trained and prepared can step in, close the talent gap, and benefit everyone involved.

Related reading

Google_Display-ads-for-a-mobile-first-world_600
Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London