SEW Experts: Search Engine Marketing Career Development

Why would anyone want to become an SEM professional? Well, it’s a hot, growing, in-demand field, and everyone wants a piece of it: corporate clients, interactive agencies, investors, search engines, and traditional agencies. In today’s SEM.EDU column, “Search Engine Marketing Career Development,” Ron Jones explains that what each party wants and how they’re going to get it differs, but those who are trained and prepared can step in, close the talent gap, and benefit everyone involved.

Related reading

Virtual reality headset
An image from The Simpsons showing a yellow-fingered hand holding up a newspaper whose headline reads: Bumblebee Man Caught In Sting
product-reviewing
flat design mobile payments
Simple Share Buttons