SEW Experts: Search Engine Marketing Career Development

Why would anyone want to become an SEM professional? Well, it’s a hot, growing, in-demand field, and everyone wants a piece of it: corporate clients, interactive agencies, investors, search engines, and traditional agencies. In today’s SEM.EDU column, “Search Engine Marketing Career Development,” Ron Jones explains that what each party wants and how they’re going to get it differs, but those who are trained and prepared can step in, close the talent gap, and benefit everyone involved.

Related reading

A person typing on a computer, on which is displayed the word "blog".
The word INFLUENCER in bold wooden block capitals against a brown and blue wood background.
Simple Share Buttons