SEW Experts: Landing Page Optimization for SEM: Design and Execute

As a search marketer, you need to understand landing page optimization because it impacts your results. Higher conversion means a bigger impact for everything you do with search, and the availability of more dollars to invest back into search marketing. In today’s By the Numbers column, “Landing Page Optimization for SEM: Design and Execute,” Eric Enge outlines some of the best practices outlined in Tim Ash’s new book, “Landing Page Optimization.”

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