Search Engine Strategies London – Day Two

Search Engine Strategies London has wrapped up Day Two and the 2,000 attendees have adjourned until this morning. Meanwhile, the bloggers, videographers and photographers covering SES London have posted another batch of blog posts, YouTube videos and Flickr photos. Here are the ones that I found this morning/evening (depending on the time zone you’re in):


SES London 2008: Day 2 Roundup Feb. 20, 2008. This YouTube video includes just some of my interviews with speakers at Search Engine Strategies London yesterday. (More to come over the next few days and weeks.) Andy Beal, Consultant, Blogger & Author, Marketing Pilgrim LLC, gives positive reviews (however ambivalent his accent) of his own sessions and those he sat in on for their direct applicability to increasing revenue and extensive use of case studies. Piers Stobbs, VP of Comscore Networks, previews his big-picture presentations on user trends in search with implications for search marketing, such as increases in frequency and familiarity/capability of individual searchers. Jim Sterne, Chairman of the Web Analytics Association, evangelizes on behalf of website testing, and breaks down in brief the web analytics players between free and paid packages and their various advantages in increasing ROI. And Jon Myers, Head of Search at MediaVest, provides some down-to-earth comments on dealing with click fraud.

Video: Interview with Adam Lasnik of Google by Lee Odden, who was able to catch up with the Google Search Evangelist to do a short (10 min) video on several topics important to web masters looking for better results on Google.

SES London 2008. More than 60 photos on Flickr provide an overview of the speakers, attendees and exhibitors at the Business Design Centre in Islington.

SES London Day Two Photos by Lee Odden. Additional pictures from Search Engine Strategies London capture the highlights of the event.

SES London 2008 – A Few Pictures by Mel Carson. Even more photos from the event.

SES London 08: The Changing World of Search, Keynote Roundtable by Li Evans, who covers the video from Nick Carr and panel discussion of Microsoft’s unsolicited bid for Yahoo.

SES London 08: News Search Optimisation by Li Evans, who covers the News Search SEO session.

SES London 08: Video & Podcast SEO by Li Evans, who covers the Video & Podcast SEO session.

SES London 2008 – Competitive Research by Simon Heseltine, who covers the Competitive Research session.

Ralph Wilson’s Introduction to Search Marketing at SES London by Amanda Watlington, who covers the Introduction to Search Marketing session.

Search Engine Strategies – London – Video & Podcast SEO by Mal Watlington, who also covers the Video & Podcast SEO session.

Nofollow, What a Load of Crap! by David Fairhurst, who covers the Organic Listings Forum.

SES Update #1 by Rick Bosch, who provides half a dozen observations from the event.

SES Update #2 by Rick Bosch, who covers the Search Engine Friendly Design session.

Collapsed Lungs & Micro-hoo: SES London Day 2, Part 1 by ciaran, who covers the keynote, News Search SEO session, and Search Term Research and Targeting session.

SES Audience: Pro-Merger by Andrew Goodman, who polled the audience: “From your standpoint as a marketer using these ad platforms: would you prefer that Yahoo remain an independent company, or that Microsoft and Yahoo merge to form a single #2 vendor in the space?”

Pilgrim’s Picks for February 20 – London Edition by Andy Beal, who links to the coverage of Search Engine Strategies London by Li Evans.

Off to London to Tempt Scottie and Simon by Jennifer Laycock, who is hopping a flight to London.

SES London Day Two Recap by Barry Schwartz, who provides a roundup of coverage.

What a Blackhat SEO Looks Like by Barry Schwartz, who comments on one of the photos from the show by Lee Odden.

SES London and SES New York by Jason, who will be going to the post-con party organized by LondonSEO.

Search Engine Strategy à Londres by Estelle Schomann, who provides a roundup of the coverage in French.

PÃ¥ vej til SES og SMX by Mikkel deMib Svendsen, who writes something in Danish that I’m sure is insightful, if I could read Danish.

SEO Headlines by Lisa Barone, who says she is being “ranty” today because she can’t be in London for SES.

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