SEW Experts: How Search Marketing Slays Seasonality in Travel

The most sophisticated advertisers in online travel rely on years, even decades of data collection and analysis to formulate their marketing plans. In today’s Vertical Challenge column, “How Search Marketing Slays Seasonality in Travel,” travel search expert Elisabeth Osmeloski notes that pearls of search marketing wisdom handed down from the top dogs in travel can make an impact on your bottom line.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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