SEW Experts: The Ginsu Guide to Search Analytics

The ability to track online (and in many cases offline) advertising to offline conversions has been the biggest hurdle in measuring ROI for many Web-based or Web-involved businesses. In today’s SEM Crossfire column, “The Ginsu Guide to Search Analytics,” Frank Watson shares some search analytics strategies from his SES London presentation.

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Homer Simpson peers at a newspaper with the headline: Parade to distract joyless citizenry.
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An image from The Simpsons showing a yellow-fingered hand holding up a newspaper whose headline reads: Bumblebee Man Caught In Sting
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