Yahoo to Allow Publishers to Improve its Search Results

Yahoo Open Search - Yelp In another move toward openness, Yahoo is creating a platform to allow site owners to create plug-ins that its visitors can add to their Yahoo search accounts to see enhanced listings from that publisher in Yahoo Web search results. The plug-ins are intended to expose structured information, and provide more deep links into a site, images, or ratings and reviews, for example. In today’s SearchDay, “Yahoo Opens Up Search Results,” we’ll take a closer look at the move.

Related reading

A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
Google_Display-ads-for-a-mobile-first-world_600
Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.