Ad agencies should slide on down to SES New York

Whether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks could use “a little churching up.” Slide on down to SES New York, and catch Carol Kruse.


That’s right. Carol Kruse, Vice President of Global Interactive Marketing, The Coca Cola Company, is speaking at the Search Engine Strategies conference, which will be held the week of March 17-20, 2008, at the Hilton New York. She will address what it takes for big brand companies to shift their marketing mix to align with new customer behaviors, putting more ad budget to Search and digital advertising.

Other speakers at SES New York 2008 include:
• Jonathan Ashton, VP of SEO & Web Analytics,;
• Paul Beck, Senior Partner, Worldwide, Executive Director, Interactive Marketing & Advertising, Ogilvy;
• Jeff Ferguson, Director of Online Marketing, Napster;
• William Flaiz, Vice President, Search Engine Optimization & Web Analytics, Avenue A | Razorfish;
• Kurt Garbe, Entrepreneur in Residence, Advertising, Adobe Systems;
• Bill Hunt, CEO, Global Strategies International;
• Steven Kaufman, SVP Media Director, Digitas
• Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit;
• Bill Macaitis, VP of Online Marketing & SEO/SEM, Fox Interactive Media;
• Gordon McLeod, President, The Wall Street Journal Digital Network
• Ulli Muenker, Search Marketing Manager, BusinessWeek;
• Pauline Ores, Senior Marketing Manager, Community and Collaboration Strategy, Global Small & Midmarket Business, IBM Corporation;
• Susan Prater, Global Interactive Marketing Manager, Owens Corning;
• Nigel Ravenhill, Program Manager, McAfee;
• Irene Rigos, Senior Ecommerce Manager, Wyndham Hotel Group;
• Michael Sack, Director, SEM technology & Development, Idearc Media Corp.;
• Erica Schmidt, Global Director of Search, Isobar;
• Marshall D. Simmonds, Chief Search Strategist, New York Times /;
• Don Steele, Director of Digital Marketing, Comedy Central;

And, if you look closely at the conference agenda for Search Engine Strategies New York 2008, you’ll see 10 Google speakers and eight from Yahoo! And that’s not counting Michael Rubenstein, Vice President & General Manager, DoubleClick, because it’s acquisition by Google is still pending.

Listen to what they’ve got to say.

Now, if you’re too busy to attend SES NYC 2008, don’t feel guilty. I’m confident that another one of the many fine advertising agencies in New York City will be more than happy to pitch in and help the corporate executives from the name brands above understand where the advertising industry is heading.

And, if market demand for magazine ads and television spots prevents you from getting over to Search Engine Strategies NY, don’t worry. I’m fairly certain that you’ll be able to catch up with what you missed in AdWeek or Advertising Age by reading about some other ad agency in New York has just landed a new client for its managed search engine marketing services.

“You get wise. You get to church.”

If you don’t need some “jive-ass preacher” talking to you about Search Advertising 101, then you’ll still find lots of other “must attend” sessions at Search Engine Strategies 2008 in the Big Apple. This includes:

Day 1 – Monday, March 17, 2008
• Creating Compelling Ads
• Analytics: Data Into Action
• Auditing Paid Listings and Click Fraud Issues
• Orion Panel: Getting Vertical Search Right

Nick Carr, SES New York 2008, The Big Switch

Day 2 – Tuesday, March 18, 2008
• Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google
• Ads in a Quality Score World
• Orion Panel: Universal Search
• Optimizing Search Marketing Campaigns
• Ad Copy & Landing Page Clinic

Day 3 – Wednesday, March 19, 2008
• Gordon McLeod: Search Has Changed Everything… And So Can You
• Ad Testing: Research & Findings
• Big Brand Search Strategies: Build Connections and Fuel Online Promotions
• Jason Calacanis, Founder & CEO of, Inc.
• Managing PPC for Multiple Clients
• Ad Exchanges Are Changing Everything

Day 4 – Thursday, March 20, 2008
• Andrew Tomkins, Chief Scientist at Yahoo! Research
• Staffing Up for Search
• SEM Agencies: Working With Ad Agencies
• My Search is Better Than Your Search

Now, I should disclose that SES New York is a client. “A gig like that, you gotta prepare the proper exploitation.”

Besides, “your lazy butts are in this, too.” According to The New York Post, “The ad biz may lose its fizz.”

So, slide on down to the Search Engine Strategies conference, and get your four box lunches and a Coke.

Do you see the light?!

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