SEW Experts: Google Analytics’ Cross-Channel Measurement

By comparing site analytics data with its Audio Ads campaign data, Google has greatly improved measurement of offline ads driving visitors online. In today’s Web Analytics and ROI column, “Google Analytics’ Cross-Channel Measurement,” Eric Enge compares Google’s methods to other traditional methods for offline marketing measurement.

Related reading

Stock image of a smashed piggy bank with Euros strewn around it and a hammer off to one side.
E-commerce. Shopping cart with cardboard boxes on laptop.
Simple Share Buttons