Xooglers Launch rentBits Vertical Search Engine for Rentals


Two Ex-Googlers are part of the management team that recently launched a vertical search engine aimed at lead generation for the real estate rental industry. Dan Daugherty, President and CEO, and Tim Moynihan, COO, lead rentBits.com and RentMarketer.com. Both execs worked for Google operations in the Mountain states region.

RentBits.com hopes to develop the most comprehensive index of available rental properties, a niche overlooked by Zillow but currently owned by Craigslist.

RentMarketer.com offers property managers a technology platform to publish their listings on more than 60 rental classifieds websites. The distribution network claims to have the potential to reach about 9.3 million people. The software platform includes free phone and email tracking plus a click-to-call feature.

rentBits.com hopes to carve out its niche among the growing number of vertical search engines. As Google fights Web spam to maintain relevant results, Web 2.0 vertical search engines are popping up in the financial services, legal services and travel industries.

Earlier this month, Virgin Charter announced the launch of a high-end corporate travel search engine. Last month saw the launch of the world’s largest legal search engine, the Public Library of Law.

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