SEW Experts: First SEO Link Building Rule: Never Buy Paid Links…Until Now

Google commands SEOs: “Don’t buy paid links.” But there are times when paid links work. In today’s Link Building column, “First SEO Link Building Rule: Never Buy Paid Links…Until Now,” Sage Lewis notes that buying links for the sake of traffic and a network of viral roots to keep an interesting promotion alive and standing tall may be the exception to the rule.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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