SEW Experts: Universal Pictures Part II: Sizing up the Local Video Market

Last month, we looked at the opportunity for SMBs to use universal search to their advantage by producing and distributing online video. But what is the size of this local video market? In today’s Vertical Search column, “Universal Pictures Part II: Sizing up the Local Video Market,” local search expert Michael Boland crunches the numbers to define how much of the overall video ad market is also local.