SEW Experts: Defining Yourself Through Search

Your online persona is defined by what shows up in the search results. What do the SERPs say about you? In today’s SEM Agency Issues column, “Defining Yourself Through Search,” William Flaiz shows that personal reputation management is just as important to a business professional as corporate reputation management.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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