SEW Experts: Tips for Google Site and Category Exclusion Tool

Google has launched an important new tool that prevents your Content Ads from showing on poorly-performing sites: the Category Exclusion tool. In today’s Content Advertising column, “Tips for Google Site and Category Exclusion Tool,” David Szetela shares some best practices for using the tool to exclude whole swaths of site types that are not likely to convert for your site. Share your thoughts on this new tool for AdWords in the Search Engine Watch Forums.

Related reading

Google_Display-ads-for-a-mobile-first-world_600
Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London