SEW Experts: To Rewrite or Not to Rewrite…That is the Question

While URL rewriting can have SEO benefits, it can also cause more SEO problems if it’s done hastily, or incorrectly. In today’s Organic Search Engine Optimization column, “Dynamic URLs: To Rewrite or Not to Rewrite…That is the Question,” Mark Jackson outlines the pros and cons to consider before making a change.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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