SEW Experts: To Rewrite or Not to Rewrite…That is the Question

While URL rewriting can have SEO benefits, it can also cause more SEO problems if it’s done hastily, or incorrectly. In today’s Organic Search Engine Optimization column, “Dynamic URLs: To Rewrite or Not to Rewrite…That is the Question,” Mark Jackson outlines the pros and cons to consider before making a change.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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