Top ten stories from SES New York – Day 2

It’s Day 2 at SES New York 2008 and the folks from Pan Communications have found nearly 70 stories that have been written about the Search Engine Strategies conference. If you want a comprehensive list, Matt McGowan, the Global Vice President of Marketing for Incisive Media, will be posting one later this evening on the Search Engine Strategies Blog.

In the meantime, I’ve looked through the news articles and blog posts from Tuesday, March 18, 2008, to try to identify the top ten stories on Day 2 of the event. With five concurrent sessions, no one individual can see everything. So, even those of us who are at SES New York this week are relying on the news and blog coverage (as well as word-of-mouth) to keep up with all the latest developments from the event. (Trade shows and conferences are an off-line form of social media.)

1. Carr: Google Offers ‘Animal Sacrifices’ in Datacenters
Clint Boulton of eWeek’s Google Watch says, “Nicholas Carr discussed the past, present and future of computing during a keynote at the Search Engine Strategies 2008 show in New York this morning.” He adds, “Carr covered so much ground in the 60 minutes, touching on everything from the first water wheel used to generate electricity, to mainframes, to cloud computing and Google’s datacenters and the future of distributed applications and search engines strategies.”

2. Nick Carr Keynote
You can listen to Nick Carr’s opening keynote at SES New York on WebmasterRadio.FM. Nick discusses how computer systems and software algorithms are at the center of business today, and the implications for privacy.

3. Nick Carr at SES NY 2008 on The Big Switch

Anne Kennedy, Managing Partner of Beyond Ink, interviews Nick Carr, the opening keynote speaker at the Search Engine Strategies conference in New York City and the author of The Big Switch: Rewiring the Word, from Edison to Google. Nick gives a recap on his New York keynote speech about Microsoft’s unsolicited bid for Yahoo, net neutrality, and the implications on human thinking.

4. YouTube: Damon Wayans Pay-to-Play, Paid Inclusion or Pay-for-Placement?
Kevin Heisler of Search Engine Watch says, “At SES NY, John Battelle outted Damon Wayans, Google and YouTube. Battelle said Wayans spilled the beans on his YouTube deal as a “platinum partner” for Wayans shared he was guaranteed 6 million impressions by YouTube. Those 6 million impressions — guaranteed — sounds very much like the structure of a MySpace-style minimum revenue deal. Plus, Wayans shared his YouTube rev share number. Wow.”

5. hakia licenses OntoSem technology to third parties
Paul Miller of ZDNet’s The Semantic Web says, “New York-based semantic search company hakia will today use the Search Engine Strategies Conference to announce that their Ontological Semantic technology, OntoSem, is available for licensing. Illinois-based RiverGlass, Inc. is the first licensee, and will work to enhance their existing real-time analytics solutions with OntoSem.”

6. SES New York: Converting Visitors into Buyers
Jolina Pettice of the Online Marketing Blog says, The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.”

7. The Long Tail Not Always Good, If Quality Score is Your Thing
Andrew Goodman of Traffick says, “I had the pleasure of moderating the panel on Ads in a Quality Score World at SES New York today. Along with two advertiser-side speakers (Joel Lapp and Jon Kelly), Frederick Vallaeys of Google and David Miller of Yahoo weighed in.”

8. Earning Money from Contextual Ads
Tamar Weinberg of Search Engine Roundtable says, “This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry.”

9. SES New York: Live Search “Tips And Tricks”
By Doug Caverly of WebProNews says, “Although people sometimes forget this fact, there are search engines outside of Google. At SES New York, two Microsoft managers walked an audience through ways to do well with Live Search.”

10. SES New York Day 2 … Start Your Engines!
Jeff Quipp of the aimClear Blog says, “Day 1 of Search Engine Strategies New York certainly lived up to expectations. The sessions were excellent, the city is spectacular, and I was fortunate enough to meet up with a large number of new and old friends. The day ended for most with a St. Paddy’s day pub crawl, primarily through Irish bars :).” He adds, “Day 2 is shaping up to be equally exciting. I’m personally live blogging some of the Local search sessions, which I’m really looking forward to.”

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