Yahoo on the Future of Search

Where’s search heading? Ask Yahoo’s chief scientist, Andrew Tomkins. He’ll be giving the morning keynote today at SES New York. While most search engines for the past 10 years have relied heavily on analyzing anchor text, links, and content to determine relevance, researchers at the top search engines have recently begun to look at other signals that might indicate search result relevance. Tomkins reveals a few hints at the future in today’s SearchDay, “Where’s Search Heading? Ask Yahoo’s Chief Scientist.”

Related reading

A person typing on a computer, on which is displayed the word "blog".
The word INFLUENCER in bold wooden block capitals against a brown and blue wood background.
Simple Share Buttons