SEW Experts: Sales and Your Search Marketing Agency – Part 2

A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the deal, and structure the payment terms must all be considered in light of the unique demands of search. In today’s Business of Search column, “Sales and Your Search Marketing Agency – Part 2,” Fionn Downhill looks at these issues, including the pros and cons of performance-based relationships.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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