SEW Experts: Search Within a Search: Where’s it Leading?

Some publishers are getting up in arms over a new feature from Google, which allows users to search a publisher’s site without leaving the SERP. In today’s Searching for Meaning column, “Search Within a Search: Where’s it Leading?,” Kevin Ryan points out that their concerns may be misdirected, and they should be thinking a bit more about the big picture, and Google’s evolution into a destination site.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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