SEW Experts: Search Within a Search: Where’s it Leading?

Some publishers are getting up in arms over a new feature from Google, which allows users to search a publisher’s site without leaving the SERP. In today’s Searching for Meaning column, “Search Within a Search: Where’s it Leading?,” Kevin Ryan points out that their concerns may be misdirected, and they should be thinking a bit more about the big picture, and Google’s evolution into a destination site.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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